WELCOME TO FRESHLAND – a legacy rooted in the heart of the Fresh Produce Industry. Having previous extensive knowledge of the fresh produce industry, the Vermeulen Family founded Freshland in 1991 pioneering fruit exports from South Africa. What started as a regional endeavour, targeting African countries, evolved into a global venture. Fuelled by the winds of deregulation, Freshland grew into a thriving international group transcending borders to export and import fresh produce across SOUTH AFRICA, SPAIN, UK, INDIA, MIDDLE EAST, FAR EAST & RUSSIA. Our mission is to produce, procure, import and export fresh produce globally and building relationships that last and to orchestrate a journey that goes beyond freshness and quality. Passion Performance Perfection and Price.
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